What should AI actually be used for in PPC?
AI in PPC is genuinely useful — but it can also do serious damage if used wrong. Here's where it earns its place, and where it doesn't.
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"Incremental" Shopping Feeds: A Fraud Hiding in Plain Sight?
Incremental Shopping feed tools promise revenue you wouldn't have otherwise. For many advertisers, the data tells a different story.
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5 Reasons Why Google Ads Is So Expensive
Five reasons CPCs keep climbing. Three are about the market you're in, two are usually your fault.
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Your landing page is your biggest PPC lever
Most PPC accounts are haemorrhaging budget on a problem bids can't fix. Why your landing page beats any bid strategy.
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What is a PPC specialist?
What a PPC specialist actually does, where they work, and how to spot a good one (vs someone who just clicks the recommendations tab).
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Is PPC harder than SEO?
PPC and SEO are hard in different ways. Why most accounts underperform isn't technical, it's commercial.
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What does PPC stand for?
PPC stands for 'pay per click', but the most underused lever in the model is Quality Score. Up to 90% cheaper clicks if you nail it.
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What is the average salary for a PPC specialist?
UK PPC salary bands by seniority, plus what really separates a £40k specialist from a £55k one (and why it's not what you'd think).
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