Freelance PPC Consultant · UK

True PPC Best Practice.
Not Google's "Best Practice".

Over a decade running PPC for SMEs and global brands. I focus on what actually drives profit, tested in live accounts, instead of whatever Google is currently nudging advertisers to click.

  • 10+ years and £15M+ in managed ad spend across SMEs and global brands
  • Trusted on accounts for Adobe, Ted Baker, Ben Sherman and more
  • No long-term contracts: start or stop when you need
  • Direct access to the person running your campaigns
No obligation. 30-minute intro call.

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About Me

Big agency experience.
No agency overhead.

Hi, I'm Jack. Over the last decade I've worked for some of the biggest agencies in the UK, progressing from managing PPC for local businesses to running campaigns for billion-dollar brands we'd all recognise. Now I work with businesses of all sizes directly, bringing the same level of expertise without the account manager in the middle.

My approach is simple. I test what is actually working in your account, ignore the platform recommendations that are not, and back every change with real measurement. Campaigns built on your numbers, not on Google's defaults.

Get in touch to see how I can help your business grow.

Jack Burton signature
Jack Burton

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Years of PPC Expertise

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Managed Media Spend

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Personally Managed Clients

Testimonials

What people say

What I Do

My Services

PPC services built on what actually works, tested across live accounts at every spend level. Genuine best practice instead of Google defaults, with results you can measure rather than feel.

Full campaign management across Search, Shopping and Performance Max. Proper structure, deliberate bidding, and the controls Google would rather you left switched off. Built so the automation works for your numbers, not Google's revenue, across lead-gen and eCommerce alike.
  • Campaign build & restructure
  • Performance Max strategy & asset group architecture
  • Bidding strategy and target setting
  • Search term & negative management
  • Monthly reporting and strategic commentary
End-to-end Microsoft Ads management, either as a standalone channel or running in parallel with Google. Includes imports, independent optimisation, and platform-specific opportunities Google simply doesn't offer.
  • Account builds and Google imports
  • Independent campaign management
  • LinkedIn audience targeting (MSA exclusive)
  • Shopping and PMax equivalent campaigns
Paid social campaign management across Facebook and Instagram, from prospecting and retargeting through to catalogue-driven dynamic ads. Strong eCommerce background with ROAS-focused optimisation.
  • Campaign setup and audience strategy
  • Creative guidance and ad copy
  • Dynamic product ads (DPA / catalogue)
  • Pixel & Conversions API implementation
B2B LinkedIn campaign management built around precise audience targeting and clear commercial goals. Suited to SaaS, professional services, and anyone selling into a specific professional audience.
  • Audience and targeting strategy
  • Campaign type selection (Sponsored Content, InMail, Lead Gen Forms)
  • Budget and bid management
  • Performance reporting
Your feed is the engine of your Shopping campaigns. I audit and optimise product data across Google Merchant Centre, improving titles, attributes, categorisation and feed health to unlock better targeting and efficiency.
  • Merchant Centre audit and error resolution
  • Title and attribute optimisation
  • Custom label strategy for campaign segmentation
  • Feed management and supplemental feed setup
Clean tracking is the foundation of everything else. I implement and audit conversion tracking, GA4 setup and GTM configuration, and build reports that are actually useful rather than just dense with numbers.
  • GA4 setup and configuration
  • Google Tag Manager implementation
  • Conversion tracking audit and repair
  • Monthly performance reports
  • Dashboard builds (Looker Studio)
A thorough, honest audit of any PPC account: what's working, what isn't, and where the real opportunity is. A good starting point if you're not sure where things stand, with no obligation to take things further.
  • Full cross-platform account review
  • Prioritised recommendations with clear rationale
  • Strategy and channel planning
  • Optional follow-on implementation
Experience

Industries of Expertise

Automotive

Automotive

Ecommerce

Ecommerce

Holiday Lets

Holiday Lets

Logistics

Logistics

SaaS

SaaS

Tradesmen

Tradesmen

Venue Hire

Venue Hire

Ready to see what good PPC looks like?

No long-term lock-ins. No account managers. Just expert PPC built on testing and judgement, not on whatever Google is currently recommending.