Jack Burton Jack Burton
Freelance PPC consultant, Leeds

True PPC Best Practice.
Not Google's "Best Practice".

Over a decade running PPC for SMEs and global brands. Every change I make is tested in live accounts and judged on one thing: whether it makes you more profit.

  • 11 years and £20M+ in managed ad spend
  • Trusted on accounts for Adobe, Ted Baker, Ben Sherman and more
  • No long-term contracts
  • Direct access to the person running your campaigns
Jack Burton

Big agency experience.
No agency overhead.

Hi, I'm Jack. Over the last decade I've worked for some of the biggest agencies in the UK, progressing from managing PPC for local businesses to running campaigns for billion-dollar brands we'd all recognise. Now I work with businesses of all sizes directly, bringing the same level of expertise without the account manager in the middle.

My approach is simple. I test what's working in your account, switch off the platform recommendations that don't pay their way, and measure every change. The campaigns are built around your numbers.

Whether you run an eCommerce store needing Shopping and PMax management, a small business looking for hands-on Google Ads support, or a UK agency that needs a white-label PPC specialist, get in touch to see how I can help.

Jack Burton signature

The numbers behind the work.

11

Years in PPC

From local businesses to global brands, across agency, in-house and freelance roles.

5+

High street brands

Retail names you'd recognise on any UK high street.

£20m+

Ad spend managed

Across Google, Microsoft and Meta, with every pound judged on the profit it brings back.

Global

Brands worth billions

Enterprise accounts for multi-billion pound companies, run to the same standard I bring to yours.

My services

PPC services built on what has held up in live accounts at every spend level, with reporting that shows exactly what your money did. I offer dedicated eCommerce PPC management, PPC for small businesses, and white-label PPC for UK agencies.

Full campaign management across Search, Shopping and Performance Max. Proper structure, deliberate bidding, and the controls Google would rather you left switched off. Built so the automation works for your numbers, not Google's revenue, across lead-gen and eCommerce alike.
  • Campaign build & restructure
  • Performance Max strategy & asset group architecture
  • Bidding strategy and target setting
  • Search term & negative management
  • Monthly reporting and strategic commentary
End-to-end Microsoft Ads management, either as a standalone channel or running in parallel with Google. Includes imports, independent optimisation, and platform-specific opportunities Google simply doesn't offer.
  • Account builds and Google imports
  • Independent campaign management
  • LinkedIn audience targeting (MSA exclusive)
  • Shopping and PMax equivalent campaigns
Paid social campaign management across Facebook and Instagram, from prospecting and retargeting through to catalogue-driven dynamic ads. Strong eCommerce background with ROAS-focused optimisation.
  • Campaign setup and audience strategy
  • Creative guidance and ad copy
  • Dynamic product ads (DPA / catalogue)
  • Pixel & Conversions API implementation
B2B LinkedIn campaign management built around precise audience targeting and clear commercial goals. Suited to SaaS, professional services, and anyone selling into a specific professional audience.
  • Audience and targeting strategy
  • Campaign type selection (Sponsored Content, InMail, Lead Gen Forms)
  • Budget and bid management
  • Performance reporting
Your feed is the engine of your Shopping campaigns. I audit and optimise product data across Google Merchant Centre, improving titles, attributes, categorisation and feed health to unlock better targeting and efficiency.
  • Merchant Centre audit and error resolution
  • Title and attribute optimisation
  • Custom label strategy for campaign segmentation
  • Feed management and supplemental feed setup
Clean tracking is the foundation of everything else. I implement and audit conversion tracking, GA4 setup and GTM configuration, and build reports that are actually useful rather than just dense with numbers.
  • GA4 setup and configuration
  • Google Tag Manager implementation
  • Conversion tracking audit and repair
  • Monthly performance reports
  • Dashboard builds (Looker Studio)
A thorough, honest audit of any PPC account: what's working, what isn't, and where the real opportunity is. A good starting point if you're not sure where things stand, with no obligation to take things further.
  • Full cross-platform account review
  • Prioritised recommendations with clear rationale
  • Strategy and channel planning
  • Optional follow-on implementation

AI, used for actual impact.

AI earns its place in PPC when it's pointed at the right problem. I use it for the heavy lifting that used to eat hours, so more of my time goes on the decisions that move your numbers.

  • Search term mining. Thousands of queries scanned for waste and new opportunities every week.
  • Feed-scale copy. Product titles and descriptions rewritten across whole catalogues, then tested. Try the Product Title Audit.
  • Early warnings. Spend and conversion anomalies flagged before they cost you a week of budget.

Every AI-driven change is checked against your numbers. It stays only if it pays.

Read: what AI should be used for in PPC →

Sectors I know

The brands below are ones I've worked on through agency and in-house roles.

Fashion & eCommerce

Ted Baker, Aquascutum, Jeff Banks, Ben Sherman, Suit Direct

Healthcare & life sciences

Teva, Edwards Lifesciences, Gilead

Trades & wholesale

CEF, plus local service businesses

B2B software & SaaS

Adobe

Logistics

Evri

Energy

Saudi Aramco, plus solar, heat pump and hydrogen brands

Automotive

Imperial Car Supermarkets, Romans International, Cap HPI

Travel & holidays

Best of Travel, Exodus, Headwater

Let's talk about what you're trying to achieve.

Growth, efficiency, or a second opinion on an account that's stopped improving. Tell me where you are and I'll tell you honestly whether I can help.

Google Partner Google PartnerVerified on Google's Partner directory PPC Hero contributorArticles on PPC strategy

What people say

“Jack was far more than a safe pair of hands with PPC at Suit Direct, he was consistently driving performance while continually pushing the channel forward. He explored new strategies and technology to ensure PPC wasn't just well managed, but a genuine competitive advantage for us.”
Andrew ChungEcommerce Director at Suit Direct (fmr.)
“Jack has been an absolute life saver in helping me with my Google Ads. Went above and beyond to make sure that I was where I needed to be with them and has continued to provide good insights as to any changes that need to be made in order to keep a steady flow of leads. Definitely a breath of fresh air after dealing with a few other PPC people!”
Harry RobertsOwner at Harry Roberts Photography
“Bringing Jack into the agency meant instantly adding true PPC expertise to our service offering. He was someone we could confidently put in front of any client, knowing he would both protect and enhance our agency's reputation. He quickly turned performance around during onboarding, while treating every budget with real care and precision.”
Alex GregoryPerf. Marketing Director at Another Concept
“Jack is my go-to for PPC expertise. His extensive experience shows in both his technical depth and strategic understanding; he's someone I trust to resolve issues quickly and provide the guidance needed to genuinely level up performance.”
Ivan IgnatovFounder & Event Lead at Kinky Plants

Latest articles

July 9, 2026

Why good PPC happens outside Google Ads now

The platform hasn't got harder. The job has got bigger.
June 27, 2026

The LinkedIn Ad Formats Actually Driving B2B Results in 2026

Most B2B LinkedIn campaigns are running the wrong formats. Here is what is working.
June 25, 2026

What should AI actually be used for in PPC?

Where AI earns its place in a PPC account, and where it does serious damage.
All articles →
Jack Burton

Ready to talk?

Tell me what you're spending, what's working and what's bugging you. You'll hear back from the person who would run your campaigns, with a straight answer on whether I can help.

No obligation. No sales team.