PPC for Small Businesses

Big-Agency PPC.
Without the Agency.
From £300/month.

  • BUILT FOR SMALL BUDGETSEvery pound treated like it matters. No spreading spend thin across the things Google nudges you towards
  • YOU TALK TO THE SPECIALISTDirect line to the person actually running your account, not a junior who reports back next Tuesday
  • 10+ YEARS' EXPERIENCEA decade-plus across agencies and in-house teams, including time at IPG Mediabrands. The same skillset, applied to a small business budget
  • HONEST ABOUT WHAT WORKSIf PPC isn't right for you yet, I'll tell you. Better to lose a sale than waste your money chasing the wrong channel
  • NO LONG CONTRACTSMonth-to-month from £300. If you're not getting value, you walk away. The work earns its keep every month
  • FULL CHANNEL COVERAGEGoogle Ads, Microsoft Ads and Meta. One person handling all of it, instead of three freelancers who don't talk to each other
Jack Burton Meet Jack Freelance PPC Consultant

"Jack is my go-to for PPC expertise. Someone I trust to resolve issues quickly and genuinely level up performance."

Ivan Ignatov

Ivan Ignatov, Founder, Kinky Plants

Account management from £300/month  ·  One-off audits available  ·  Month-to-month, no lock-in

Let's Have a Chat

Tell me a bit about your business and what you're after, and I'll come back to you within one working day.

No commitment. Just a conversation.

About Jack Burton

A PPC specialist who treats small budgets like big ones.

I'm Jack, a UK-based PPC consultant with close to a decade of hands-on experience across some of the UK's biggest agencies and in-house teams, including time at IPG. I've worked on accounts of every size, from local small businesses through to seven-figure monthly spends with brands like Adobe, Ted Baker and Ben Sherman.

Most small businesses I speak to have been let down by an agency at some point. Handed off to a junior, billed for templated reports, locked into a contract while results quietly drifted. I work the opposite way: month-to-month, no contracts, and the person you spoke to in the first call is the same person managing your account every week.

I'm also honest about what Google's "best practice" actually is. A lot of it is built to make you spend more, not earn more. I do the work that genuinely moves your numbers, even when it means switching off the things Google would rather you leave on.

Jack Burton
Services
Full Google Ads management across Search, Shopping and Performance Max, built around what your business actually sells and who actually buys it. Tight account structure, controlled spend, and aggressive negative keyword work to keep your budget on the right searches.
  • Campaign build & restructure
  • Search, Shopping and PMax management
  • Bidding strategy aligned to your margins
  • Search term & negative management
  • Monthly reporting in plain English
Brand new to PPC? I'll build your account properly from day one. Conversion tracking, account structure, keywords, ads and bidding all set up with a sensible budget and clear goals. No Google Ads Express, no smart campaigns running on autopilot.
  • Account setup & structure
  • Keyword research and ad copy
  • Conversion tracking implementation
  • Budget and bidding strategy
  • Handover and ongoing support
A thorough, honest audit of your current account. What's working, what's wasting money, and what to do about it. Useful if you're not sure your current setup is doing what it should, or if you want a second opinion before signing with someone new.
  • Full account review across Google Ads
  • Spend & wasted budget analysis
  • Tracking & conversion setup check
  • Prioritised recommendations with clear rationale
  • Optional follow-on implementation
Often overlooked, often the cheapest cost-per-click you can find. Microsoft Ads can be a quietly profitable channel for small businesses targeting professional, older or affluent audiences. I'll import from Google, then optimise it as a standalone channel.
  • Account builds and Google imports
  • Independent campaign management
  • LinkedIn audience targeting (MSA exclusive)
  • Shopping and PMax equivalent campaigns
Paid social done sensibly, not at scale for the sake of it. Catalogue ads, prospecting and retargeting that actually drive enquiries or sales. Strong eCommerce experience, but equally suited to local service businesses chasing leads.
  • Campaign setup and audience strategy
  • Creative guidance and ad copy
  • Dynamic product ads (DPA / catalogue)
  • Pixel & Conversions API implementation
Clean tracking is the foundation of everything. If your conversion tracking is broken, every "data-driven" decision after that is a guess. I set up GA4, Google Tag Manager, conversion tracking and reporting properly, then explain it to you in language that isn't jargon.
  • GA4 setup and configuration
  • Google Tag Manager implementation
  • Conversion tracking audit and repair
  • Monthly performance reports in plain English
  • Dashboard builds (Looker Studio)
Testimonials

What people say

Small Business PPC: Frequently Asked Questions

There's no single number, but most small businesses I work with see real traction once they're spending at least £500 to £1,000 a month on the ads themselves (separate from management). Below that it can still work, especially in lower-cost industries, but the data gets thinner and decisions are slower. If your budget isn't quite there yet, I'll tell you what's realistic and what to expect before you commit.
I work with one-person businesses through to teams of fifty-plus. The common thread is the owner being involved in marketing decisions, not delegating PPC to someone who's never seen the account. If you're hands-on and want a specialist who actually communicates with you, you're the right fit.
Three things. First, you talk to me directly, every time. Not an account manager who forwards questions to a junior. Second, no long contracts. It's month-to-month, so the work has to earn its keep continually. Third, I'm honest. If something isn't working, or if PPC isn't right for your business at all, I'll say so rather than keep billing.
No. Everything is month-to-month with 30 days' notice either way. If you're not getting value, you can walk away. I'd rather build a long-term relationship because the work is good, not because you're stuck.
Perfect. I can build the account from scratch with proper structure, tracking and a sensible budget. You'll get a setup that's actually built for your business, instead of whatever Google's Smart Campaigns wizard spits out in five minutes.
Google Ads is the main one for most small businesses, but I also run Microsoft Ads (often a quieter, cheaper channel worth testing) and Meta Ads (Facebook and Instagram). One person handling all of it means budgets get balanced sensibly, instead of three freelancers all fighting for their slice.
Yes, and I have done. If your margins, average order value or sales cycle don't suit paid ads, I'll tell you in the first call. Better to lose a sale than to take your money for something that won't work. PPC is brilliant for the right businesses; it's a slow drain for the wrong ones.
Typically: a short intro call to understand your business → access to your accounts (or build from scratch) → an initial review or build → agree on a budget, goals and reporting cadence → work begins. Most small business accounts are up and running within a week of getting access.
It depends on the account . Here is an honest answer. If the website is solid and I have the access and flexibility to do what needs doing, I'd expect to see meaningful improvement within two to three weeks. I put in a lot of work in the first week in particular: structure, negatives, search term management, tracking verification. Changes take time to bed in and generate enough data to read, so week two or three is typically when the picture starts to clarify. At the other end of the scale: no amount of PPC expertise can fix a bad landing page. If your competitor has a faster, cleaner, higher-converting page and is willing to bid aggressively, you will struggle to compete , regardless of how well the ad account is structured. The website is the ceiling. PPC is about getting you to that ceiling as efficiently as possible. The businesses that see the fastest results treat Google Ads as a system, not a tap: get the page right, give me the access I need, and set realistic targets.
What to Expect

What does a typical month look like?

PPC management isn't a set-and-forget job. Here's what I'm actually doing across a typical month on a small business account.

Daily

Monitoring performance, flagging anything that has shifted significantly: spend spikes, conversion drops, unusual search term activity.

Weekly

A proper look at the numbers. What is driving performance differences versus last week? Negative keyword work to cut out low-intent searches burning budget. Checking headline tests and whether Quality Scores can be improved: ad copy, landing page relevance, or keyword tightening.

Monthly

A full performance review in plain English: what worked, what did not, what we are doing about it. No dense dashboards, no vanity metrics. Just what is actually going on and what we are doing next.

Is PPC right for my small business?

There is a real opportunity here.

If you have a solid website and a competitive product or service, PPC can be one of the most effective growth channels available to a small business. You get in front of people actively searching for what you sell, you only pay when they click, and you can see exactly what is and is not working. Done properly, it compounds: better results fund more spend, which funds better data, which drives better decisions.

The thing to understand is that PPC does not hide weaknesses. It exposes them. If your website is slow, confusing, or hard to use on mobile, paid traffic will make that painfully obvious very quickly. Your competitors have often been refining their websites and ad strategies for years. You are not just bidding against their budget; you are competing against their accumulated experience.

If your website is not in the right shape yet, that is not a reason to walk away. It is the first thing to fix, and I can help with that too. A fast, clear, well-structured landing page does not need to be expensive to build, and getting it right before ramping spend is the difference between PPC that works and PPC that drains your budget.

PPC works best as part of a system: the right ad, the right audience, the right page. Get those three things aligned and the results follow. Get in touch and we can work out which of those needs attention first.

Ready for PPC that actually works for your small business?

No contracts. No junior account managers. Just an honest, hands-on specialist doing the work that earns its keep.

Get In Touch