Privacy Policy

Last updated: March 2026

Jack Burton PPC ("we", "us", "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what personal data we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

What Data We Collect

We may collect the following personal information:

Name
Email address
Phone number
Chat messages
Booking information
Website usage data (with your consent)

How We Collect Your Data

We collect personal data through the following sources:

Website contact form: when you request a free PPC audit
Booking widget: when you book a consultation call via Motion
Chat function: when you send messages via our live chat (Crisp)
Analytics tools: when you consent to analytics cookies (Google Analytics and Hotjar)

How We Use Your Data

We use the personal data we collect for the following purposes:

Responding to enquiries: to reply to your questions and audit requests
Booking calls: to schedule and manage consultation appointments
Improving the website: to understand how visitors use the site and enhance the user experience
Analytics: to analyse site traffic and user behaviour (only with your consent)

Legal Basis for Processing

We process your personal data under the following legal bases:

Consent: for analytics cookies and marketing communications (where applicable)
Legitimate interest: for responding to enquiries and improving our services
Contract: for processing booking and consultation requests

Third-Party Processors

We share data with the following third-party services who process data on our behalf:

Service	Purpose	Data Shared
Google Analytics	Website usage analytics	Anonymised usage data (with consent)
Hotjar	User behaviour tracking	Anonymised interaction data (with consent)
Motion (booking platform)	Scheduling consultation calls	Name, email, booking details
Crisp (chat provider)	Live chat support	Chat messages, email (if provided)
Netlify (hosting provider)	Website hosting	Server logs, IP addresses

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Contact form submissions and chat messages are retained for up to 12 months. Analytics data is retained in accordance with the default retention periods set by Google Analytics and Hotjar.

Your Rights

Under the UK GDPR, you have the following rights:

Right of access: you can request a copy of the personal data we hold about you
Right to rectification: you can request correction of inaccurate data
Right to erasure: you can request deletion of your personal data
Right to restrict processing: you can request that we limit how we use your data
Right to data portability: you can request your data in a portable format
Right to object: you can object to certain types of data processing
Right to withdraw consent: you can withdraw your consent for analytics cookies at any time via the "Cookie Settings" link in our website footer

Cookie Policy

For information about the cookies we use and how to manage them, please see our Cookie Policy.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us via the chat widget on our website or through our contact form.