I spent a decade working my way up through some of the UK's top agencies, managing paid media for global brands with millions in annual ad spend. Now I work directly with businesses — bringing that same level of expertise without the agency overhead.
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I started in PPC over a decade ago and worked my way up through some of the UK's leading agencies, eventually managing accounts for major global brands — household names spending millions every year across Google, Meta and Microsoft Ads. At that level, you learn quickly what makes the difference between an account that performs and one that just looks like it performs.
Over the years I also saw the other side: the account manager churn, the junior teams picking up work once the relationship was won, the "best practices" that serve the platform's revenue targets rather than the client's. Businesses were paying agency rates for work that wasn't always being done by the people they thought they were paying for.
So I made the decision to work directly with businesses instead. No layers between you and the person doing the work. No handovers. No junior staff managing your account while a senior takes the credit. You deal with me — from the first conversation to the ongoing management.
The result is enterprise-grade PPC expertise, applied with the care and precision you'd expect from someone who knows exactly what's at stake — and who answers directly to you, not a line manager.
Every decision is driven by business outcomes — not blindly following Google's "best practices," many of which are designed to increase spend, not returns. I follow the data, not the platform's recommendations.
Tight campaign builds, intentional keyword targeting, and strong negatives to minimise wasted spend. Structure matters — an account built properly from the ground up outperforms one that's been patched over time.
Every account is tailored to your goals, margins, and market. No copy-and-paste strategies. No one-size-fits-all recommendations. What works for one eCommerce brand won't necessarily work for yours.
You work with me throughout. No account manager handovers. No junior team picking up the work once the relationship is won. Clear accountability — if the account underperforms, I'm the one answering for it.
Bringing Jack into the agency meant instantly adding true PPC expertise to our service offering. He was someone we could confidently put in front of any client, knowing he would both protect and enhance our agency's reputation. He quickly turned performance around during onboarding, while treating every budget — especially for smaller businesses — with real care and precision.
Jack was far more than a safe pair of hands with PPC at Suit Direct — he was consistently driving performance while continually pushing the channel forward. He explored new strategies and technology to ensure PPC wasn't just well managed, but a genuine competitive advantage for us.
Jack is my go-to for PPC expertise. His extensive experience shows in both his technical depth and strategic understanding — he's someone I trust to resolve issues quickly and provide the guidance needed to genuinely level up performance.
Rolling monthly contract. No lock-in. Cancel anytime with one month's notice.
No lock-in. Cancel anytime with one month's notice. My incentive is to keep delivering results — not to keep you tied to a contract you can't get out of.
No hidden fees, no setup charges, no surprises on your invoice.
You deal with me directly throughout. No account managers, no junior handovers. If you need something, you message me — and I get back to you.
Book a free 30-minute call to discuss your account, your goals, and whether I'm the right fit.