White-Label PPC

Enterprise-Grade PPC.
Your Brand.
From £300/month.

Jack Burton Meet Jack Freelance PPC Consultant →

Specialist PPC for UK agencies, client-facing or behind the scenes. Work grounded in what actually moves results, not whatever Google's currently nudging.

  • 10+ years of PPC across agency and in-house, including IPG
  • £15M+ in managed ad spend, with accounts for Adobe, Ted Baker and Ben Sherman
  • Fluid availability: responsive when you need me, not when it suits me
  • Client-facing or behind the scenes: flexible to how your agency operates
  • Google Ads, Bing, Meta, LinkedIn and more: all under one roof
Alex Gregory

"Bringing Jack in instantly added true PPC expertise. Someone we could confidently put in front of any client."

Alex Gregory, Performance Marketing Director, Another Concept

Account management from £300/month  ·  Day rates available  ·  Project-based work welcome

Let's Work Together

Tell me a bit about your agency and what you need, and I'll come back to you within one working day.

No commitment. Just a conversation.

About Jack Burton

A PPC specialist who delivers for your clients, your way.

I'm Jack, a UK-based PPC consultant with close to a decade of hands-on experience across some of the UK's biggest agencies and in-house teams, including time at IPG. I've managed everything from local search campaigns to multi-million pound eCommerce accounts.

I work with agencies who need a trusted specialist on their team. I'm comfortable client-facing or working entirely behind the scenes under your branding; I've plenty of experience in both, so how I show up is your call. Either way, the work gets done to a high standard, on your timeline.

The approach is grounded in years of testing what actually performs in real accounts. Agencies that bring me in tend to find their clients getting better results without the account team having to chase the latest platform fad.

Jack Burton
Services
Full campaign management across Search, Shopping and Performance Max, including structure builds, feed-driven Shopping strategy, audience layering, and ongoing optimisation. Comfortable handling large-scale eCommerce accounts through to lead-gen.
  • Campaign build & restructure
  • Performance Max strategy & asset group architecture
  • Bidding strategy and target setting
  • Search term & negative management
  • Monthly reporting and strategic commentary
End-to-end Microsoft Ads management, either as a standalone channel or in parallel with Google. Includes imports, independent optimisation, audience setup and platform-specific opportunities that Google doesn't offer.
  • Account builds and Google imports
  • Independent campaign management
  • LinkedIn audience targeting (MSA exclusive)
  • Shopping and PMax equivalent campaigns
Paid social campaign management across Facebook and Instagram, from prospecting and retargeting to catalogue-driven dynamic ads. Strong eCommerce background with ROAS-focused optimisation.
  • Campaign setup and audience strategy
  • Creative guidance and ad copy
  • Dynamic product ads (DPA / catalogue)
  • Pixel & Conversions API implementation
B2B LinkedIn campaign management, built around precise audience targeting and clear commercial goals. Suited to SaaS, professional services, and any client selling into a specific professional audience.
  • Audience and targeting strategy
  • Campaign type selection (Sponsored Content, InMail, Lead Gen Forms)
  • Budget and bid management
  • Performance reporting
Your feed is the engine of your Shopping campaigns. I audit and optimise product data across Google Merchant Centre, improving titles, attributes, categorisation and feed health to unlock better targeting and efficiency.
  • Merchant Centre audit and error resolution
  • Title and attribute optimisation
  • Custom label strategy for campaign segmentation
  • Feed management and supplemental feed setup
Clean tracking is the foundation of everything. I implement and audit conversion tracking, GA4 setup, GTM configuration and deliver white-label reports your clients will actually understand.
  • GA4 setup and configuration
  • Google Tag Manager implementation
  • Conversion tracking audit and repair
  • Branded monthly performance reports
  • Dashboard builds (Looker Studio)
A thorough, honest audit of any PPC account, delivered under your agency's branding if required. Useful for new business pitches, onboarding new clients, or identifying opportunities in existing accounts.
  • Full cross-platform account review
  • Branded pitch-ready audit decks
  • Prioritised recommendations with clear rationale
  • Optional follow-on implementation
Testimonials

What people say

Frequently Asked Questions

It's up to you. I'm comfortable working entirely behind the scenes (all reports, decks and communications delivered under your agency's branding) or stepping in as a client-facing specialist on calls and in meetings. I've plenty of experience in client-facing roles, so we'd just agree the approach upfront.
Yes, without hesitation. I understand confidentiality is non-negotiable in a white-label arrangement. I'm happy to sign your NDA before any work begins, or we can work from a mutual one if you'd prefer.
Yes. All deliverables (reports, audit decks, strategy documents) can be produced using your agency's templates and branding. If you need me to communicate via a branded email address, that can usually be arranged too.
I can, but it's up to you. Some agencies prefer I stay entirely behind the scenes; others bring me in as their "in-house PPC specialist." I'm comfortable with both. We'd just agree on how I'm introduced beforehand.
Google Ads (Search, Shopping, PMax), Microsoft/Bing Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, plus Google Analytics 4, Google Merchant Centre, and Looker Studio for reporting. If you need a platform that isn't on this list, just ask, and I'll be straight with you about whether I can help.
I keep my availability deliberately fluid so I can take on new work quickly without a long waiting list. Drop me an enquiry and I'll be honest with you about timelines. If I'm at capacity I'll tell you upfront rather than overpromise.
Typically: a short intro call to understand the brief → access request to relevant accounts → an initial account review → agree scope, deliverables and reporting cadence → work begins. For most engagements I can be up and running within a few days of the access being granted.

Ready to add a PPC specialist to your team?

No long-term lock-ins. Specialist PPC delivered to your agency's brief, built on testing and judgement rather than on Google's defaults.

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